How do you capture attention, build trust, and communicate a complex idea in just a few minutes? We asked MAX!mize pitch trainer Nina Spiri, who regularly supports founders in transforming scientific excellence into compelling pitches. For Nina, one thing is clear: "People connect with people. A great pitch is about more than presenting facts. It is about showing who you are, why your idea matters, and why your team is the right one to bring it to life." Start with Your Story

The Business Model Canvas gives your idea the structure it needs to survive contact with reality.

What is a business idea, really? At its core, a business idea is two things in one: a problem you want to address, and a solution you believe can solve it. Both halves matter equally.

Here’s a quick and honest overview of financing options for your start-up – with pros, cons, and practical tips to help you decide.

This tool guide offers practical tips to help your start-up team work smarter, create faster, and grow your business effectively.

Let’s talk about how and why intellectual property can be a key success factor for your science-based start-up.

Thinking about founding a start-up? The key question is: Is your technology ready for the market? Get to know the 9 different levels of technology readiness.

You’ve got groundbreaking research? To build a successful start-up, a business plan is essential – a clear roadmap to guide your journey from idea to impact.

Whether you're looking for your first investor, a trusted advisor, or even your future co-founder – your stakeholder network can be the difference between potential and progress.

From idea and teambuildung to business model and branding - step by step to your science-based start-up.

Inside the Bootcamp: How future sciencepreneurs win a spot in Phase 1 After submitting a promising application, selected start-ups enter a three-day Bootcamp where their ideas are challenged, refined, and tested from every angle. But only those that convince the expert jury on the third day of the Bootcamp make it to Phase 1. Curious how the decision gets made? Get an interesting glimpse into the process from a jury member’s perspective. As an expert in the innovation of busi